Sales starts and ends with trust. That’s clear.
Your prospects will find everything online. Fundamentally, they’re looking for something/ someone to guide them through their buyer journey. In order to get that trust, you’ll have to show up in your most authentic way, online as well.
In this episode, I’m having a talk with my good friend, Peter Snauwaert, about gaining trust in sales, and the importance of your journey, trying to reach your ideal destination.