Every week I publish one short video on B2B sales, positioning and AI. No theory, no fluff, just what works in the field. The newest ones are below. The full library, over 500 videos, lives on my YouTube channel, where 26.000 people already follow along.
Latest from the Sales Machine series
- Stop Fighting For The 2% - How To Reach 35% Conversion
on October 1, 2026 - Why 98% Of Your Sales Outreach Is Too Early (And What To Say)
on September 24, 2026 - 4 Things That Changed In B2B Sales (And How To Beat Them)
on September 17, 2026 - 75% Of B2B Buyers Never Want To Talk To Sales (Here's Why)
on September 10, 2026 - Your Prospects Are Already Watching You—Here's What to Do
on June 25, 2025 - Intent Buying vs Cold Outreach - Which Wins in 2026
on June 11, 2025
Browse by topic
- The sales pitch — structure, openings and the why now question.
- AI in sales — where it earns its place and where it costs you deals.
- LinkedIn and social selling — visibility, content and outreach that gets replies.
- Prospecting — lists, first lines and follow-up.
- Thought leadership — positioning and authority that creates demand.
Watch and learn
4 Things That Changed In B2B Sales (And How To Beat Them)
B2B sales did not get harder by accident. Four things changed, and every one of them shows up in your pipeline: information overload, decision-making units that got slower and more crowded, the budget objection, and the acceleration of digital and AI.
Key takeaways:
- Standing out beats sending more.
- Complex buying committees need a shortcut, not more stakeholders.
- The cost-reduction pitch is the last one you should reach for.
75% Of B2B Buyers Never Want To Talk To Sales
Three quarters of B2B buyers avoid salespeople altogether. That is a trust problem long before it is a sales problem. In this video I break down the three mistakes that made it worse: cold emails that are far too long and entirely about the seller, the LinkedIn connect-and-pitch, and AI-written outreach that was trained on bad examples.
Key takeaways:
- Cold email still works, but only when it is short.
- A connection request has one job: getting the connection.
- Trust is built before you ask for anything.
Stop Chasing: AI’s Blueprint For Customer Acquisition
A full keynote on how AI changes customer acquisition for marketers, recorded live. Twenty-six minutes, the long version of everything above.
Want this in your own team?
I turn these ideas into keynotes, sales training and content machines. Book a keynote, or join the waitlist for my next book, The Gravity Sales Model.