Seventy-five percent of B2B buyers never want to talk to a salesperson. They look you up first, and they decide on what they find. That is where LinkedIn stops being a network and becomes your pipeline.
Most people get it backwards. They connect and pitch in the same breath, then conclude that LinkedIn does not work. A connection request has one job: getting the connection. What earns the meeting is being visible, useful and consistent long before you ask for anything.
These videos cover profiles, content, dark social traffic and the outreach that still gets replies.
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This is the subject of my book Nobody Knows You, currently sold out. Join the waitlist for the new edition, or browse all videos.