Prospecting is where most sales machines break down. Not because people do not work hard enough, but because they send more of the same thing into a market that stopped reading it years ago.
Cold email still works, on one condition: it is short and it is about the buyer. Same for calls, same for LinkedIn. The goal of a first touch is never the deal, it is the reply. Everything else follows from there.
These videos cover list building, first lines, follow-up, and what to do when nobody answers.
- Why 98% Of Your Sales Outreach Is Too Early (And What To Say)
on September 24, 2026 - 75% Of B2B Buyers Never Want To Talk To Sales (Here's Why)
on September 10, 2026 - Your Prospects Are Already Watching You—Here's What to Do
on June 25, 2025 - Intent Buying vs Cold Outreach - Which Wins in 2026
on June 11, 2025 - 85% Open Rates on Cold Email - No Gimmicks
on May 13, 2025 - Mastering The Ultimate Cold Outreach Sales Strategy - B2B sales insights with Michael...
on February 4, 2025
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