AI is doing to sales what the CRM did in the nineties: everybody buys it, most teams use ten percent of it, and the ones who rebuild their process around it pull away from the rest.
The trap is using AI to send more of what already did not work. Ninety-nine percent of AI-written cold email still fails, because it was trained on bad examples. What does work: research at scale, prep before a call, qualification, follow-up that actually lands, and content that keeps you visible while you sleep.
These videos cover where AI earns its place in a sales team, and where it quietly costs you deals.
- 85% Open Rates on Cold Email - No Gimmicks
on May 13, 2025
Go deeper
I turn this into a keynote for sales kick-offs and dealer events. Book a keynote, or browse all videos.