Download the Sales Storyline Canvas

sales storyline canvas

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What will you learn?

How do you make an immediate impact with your sales pitch? How do you ensure that your deals accelerate and you have higher closing rates? The Sales storyline canvas is an answer to all these questions.


After more than +500 presentations, it was time to combine this knowledge into an easy canvas that you can fill in yourself. This canvas is the framework of the best-selling sales book in Belgium, “WHY NOW?” by Michael Humblet.