Books
Why Now
Waarom je prospecten van gisteren eigenlijk al klant hadden moeten zijn
De telefoon gaat. “Michael. Mensen zijn geïnteresseerd in ons product. We maken massa’s offertes! En dan… Niks. Radiostilte.” Ik antwoord met één vraag: “Waarom moet een klant vandaag van jou kopen? Waarom nu?” Als er dan ook radiostilte volgt, dan wijst dat erop dat het verkoopsverhaal niet goed zit — een probleem dat Michael Humblet ziet terugkomen bij 90% van de bedrijven die hij helpt schalen.
Why Now
Because your prospects should have been customers yesterday
The phone rings. “Michael. People are interested in our product. We make masses of offers! And then … nothing. Radio silence.” I answer with one question, “Why should a customer buy from you today? Why now?” If radio silence then follows, too, it indicates that the sales pitch isn’t right – a problem Michael Humblet sees recurring in 90% of the companies he helps scale.
Nobody knows you
The biggest hurdle between you and your plans for growth is this: nobody knows you.
This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going all out with your company brand, but you’ve neglected to hone your own. The first thing your business needs to grow… is you.
With the insights in this book, you’ll set out your strategy and create content. Not just any content, but content that matters. Content that makes you tick and brings you the right contacts. Build your thought leadership and leverage it as a mechanism to scale your business—starting with yourself.
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