I speak about what changed in B2B sales, and what to do about it on Monday morning. No theory, no motivational fog. Concrete moves your salespeople and your dealers can use the week after the event.
The proof
- 520+ companies trained and coached
- 26.000 subscribers on YouTube, 500+ videos published
- 31.000 connections on LinkedIn, around 1 million post views a year
- Host of the biggest LinkedIn event in Belgium (2023), 1.200 paying attendees
- 2.000 attendees across webinars in 2024
- Author of Nobody Knows You and Why Now?
- Founder of Chaomatic and School of Sales
Keynotes
1. From unknown to unmissable: the new rules of B2B sales and AI
Four things changed in B2B buying, and every one of them shows up in your pipeline: information overload, slower and more crowded buying committees, the budget objection, and the acceleration of AI. I show what still works, what AI actually does for a sales team, and where it quietly costs you deals. Best for sales kick-offs and management days.
2. Value is not what you say, it is what you can prove
Built for dealer, partner and reseller events. Your partners are experts who sell themselves far too modestly. This session shows them how trust is built before the first conversation, how dark social traffic drives sales nobody can attribute, and what they can publish without becoming influencers. Best for dealer events and partner days.
3. Why now? The ultimate sales pitch
Why change, why you, and the question almost everybody skips: why now. A live rebuild of the pitch, with the structure I use with my own clients. Best for sales teams and founders.
4. Sales is swimming in the lake of rejection
The energy session. What rejection does to a sales team, why the best sellers keep swimming, and how to build a team that does not stall after three no’s. Best for kick-offs and year-end events.
Every keynote is rewritten around your audience, your market and your numbers. Tell me who is in the room and I will tell you which of these fits.
Formats
- Keynote, 30 to 60 minutes
- Keynote plus workshop, half a day
- Online keynote or webinar
- Full-day sales kick-off, together with my team
Languages: Dutch and English. Based in Belgium, available across the Benelux and Europe.
Recent clients
Proximus NXT, Aluvision, Herock, SD Worx, AFAS Software, Start it X, Combell, KMO Insider, Bloovi.
Frequently asked
How far in advance should I book?
Two to three months is comfortable. Shorter notice happens and is often possible, so ask.
Can you tailor the content to our sector?
Yes, and I insist on it. Before the event we do a short call about your audience, your market and what you want them to do differently afterwards.
Do you speak in Dutch?
Yes. Dutch and English, whichever suits the room.
Can we add your book for the audience?
Yes. Signed copies for every attendee are a popular add-on for dealer events and kick-offs.
What do you need on site?
A screen, a clicker and a handheld or headset microphone. I bring my own laptop.
Book a date
Tell me the date, the audience and the goal. You get an answer within one working day.