How to build your personal brand on stage with Suyin Aerts

It is hard not to be you. So be you. 
We all ignore the fact that sharing your business content on a stage or during a video is not something that comes naturally. It requires a lot of practice and work.  I invited Suyin Aerts, founder of X-treme creations to the Chaos Show to discuss how she recommends building up your personal brand. We cover several topics from ‘how to be you’, dealing with stage fright, building your social presence, creating influencer content, storytelling on a stage, etc…  

Listen to the Chaos Show podcast or read the full transcript below.


How to build your personal brand on stage with Suyin Aerts from X-Treme Creations

Michael Humblet:

The main question of today it would seem, is it Michael or Mikael?

Suyin:

I don’t know. We’re in English so I will call you Michael.

Michael Humblet:

I, I like Michael actually.

Suyin:

You like Michael?

Michael Humblet:

But my, my, my mother says Micheleke

Suyin:

Ah, Micheleke?

Michael Humblet:

Yep.

Suyin:

Okay, Micheleke.

Michael Humblet:

So what you see now is that she is less nervous than I am by doing these shows. My name is Michael Humblet and what we’re going to do today is we’re going to talk with Suyin about how do you perform on stage, how do you act on a camera. Suyin, tell me the magic, how do I become a star? Tell me.

Suyin:

How do you become a star?

Michael Humblet:

Yep.

Suyin:

Well.

Michael Humblet:

I want to get on stage and I want to have a major performance.

Suyin:

Be yourself. I think really think, start thinking first. Okay. What is your dream work, do, is it possible to reach that dream?

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

Are you willing to work hard to reach it?

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

Do you have the talents? And I think it’s a mix of working hard and being talented.

Michael Humblet:

So nerves.

Suyin:

Nerves.

Michael Humblet:

Let’s go back there because you are a lot on stage.

Suyin:

If you are like, okay, another day in paradise, I go on a stage and it doesn’t thrill me anymore-

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

… then don’t go on stage. You also see that sometimes I see people on stage because of course, being the host many often, or the moderator of live shows, you see a lot of people going on stage and some are really chill-

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

… but they’re not interesting. So I think you need to still keep that, that, that, that nerving part and you have to go look for the nerves, I think.

Michael Humblet:

Yep.

Suyin:

Do a bigger thing, challenge yourself, not do the same thing you always did. Make it challenge, try to, try to improve yourself. Like, like a tops sports person. For me, everything really starts with good preparation. Because if you think you are at ease and you have interesting guests coming on a live panel.

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

The only ones that are really interesting for me, are the ones that have been prepared. The people know what questions they are going to get.

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

And certainly if you do it with a lot of people, because if not you will always, in every panel, have one person that wants to talk.

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

One lady or man that wants to be the be- most beautiful, blah di blah di blah di blah. And you don’t want that. You, you have to try to get to know who’s your panel, what is their expertise, what do you want them to say and also make sure that they know what they don’t want to say. So people need to be prepared and of course, people are used to be on stage and in front of a camera, they will get more and more at ease.

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

But most of the time, if we are doing shows and even if it’s not really live shows, everybody, even the minister, is a little bit nervous because Big Brother, this big lens, is, is, is watching you.

Michael Humblet:

What I see’s, if I see the other party or the other person getting stressed-

Suyin:

Mm-hmm (affirmative)

Michael Humblet:

…and I, I get calm. It’s very strange, I’m like-

Suyin:

No but that’s-

Michael Humblet:

…it’s all fine, so look in my eyes it’s going to be fine. What’s the thing that impressed you the most on the stage where you said, “Damn, that was really good.”?

Suyin:

I remember seeing you for the first time is your, your Michael self [crosstalk 00:03:09].

Michael Humblet:

Annoying self (laugh)

Suyin:

Micheleke, you know the real Micheleke. Uh, and, and some people will like it.

Michael Humblet:

Yep.

Suyin:

The other will not like it. But I had the feeling that you were…

Michael Humblet:

Me.

Suyin:

Being yourself.

Michael Humblet:

Yeah true, true.

Suyin:

And then you’re like, okay, that’s a good speaker.

Michael Humblet:

But, but one of the things I, I learned to adapt all the time is when I do slides, I really watch in the room and see what happens. And if I see people laughing and see-

Suyin:

Yes.

Michael Humblet:

… taking pictures I know, okay this is-

Suyin:

Yes.

Michael Humblet:

… a good sight. And then after a while, you start building a deck-

Suyin:

But that’s I think-

Michael Humblet:

And you can predict almost-

Suyin:

Yeah.

Michael Humblet:

… okay this is like-

Suyin:

I think the best speakers are indeed speakers that do not need their deck.

Michael Humblet:

Yep. [crosstalk] That’s the dreamlike, twenty minutes, done.

Suyin:

[crosstalk] That are able to be like, like okay we don’t, we will not have mics any more, the sound is not working, we don’t have slides et cetera, but you still have your 20 minutes.

Michael Humblet:

Yep.

Suyin:

And then be prepared to do it [crosstalk 00:03:55].

Michael Humblet:

I never dared to do it. I think that’s the ultimate of course. Is there some final advice you say, Michael, listen, two, three things you should never do that, you should really do this, think like that, it’s a winning strategy.

Suyin:

I can imagine that at a certain moment because you start at saying how can I become a star.

Michael Humblet:

Yep.

Suyin:

Well, I think you are already, I’m following you since uh, some time. You are getting in this star status. So you will have a lot of people coming to you asking to do stuff with you. If you want to work with somebody, do it because you feel the energy is really there and they’re not just there because they want to…

Michael Humblet:

Use.

Suyin:

Be with you, you know?

Michael Humblet:

Yep.

Suyin:

I, and I remember uh, when, when, when I was maybe more famous face than I am now. People coming to you just to get an autograph et cetera, okay, that’s another, another-

Michael Humblet:

Yep.

Suyin:

… status.

Michael Humblet:

That’s the TV… yep. [crosstalk 00:04:48].

Suyin:

That’s the TV status. That’s not what you want to get. But in, in the professional world, people want to know you, for, for sure people want to know you, want to be seen with you.

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

Be, be careful not to link yourself-

Michael Humblet:

So you have to really-

Suyin:

… to people that might not have a great, uh, a great name.

Michael Humblet:

Mm-hmm (affirmative).

Suyin:

And that might uh, spoil your own name. And uh, but don’t do everything on yourself, uh…

Michael Humblet:

Yep.

Suyin:

By yourself.

Michael Humblet:

That’s the-

Suyin:

Work together because if you work together-

Michael Humblet:

Agreed, yep.

Suyin:

… with people then it’s-

Michael Humblet:

But-

Suyin:

It’s very stupid to one on one-

Michael Humblet:

Yep.

Suyin:

… industry. But it’s really working.

Michael Humblet:

I, I say to a lot of people at the start, I say, I’ve grown a lot of this stuff organically. It’s actually crazy, you should try and shortcut it-

Suyin:

Yep.

Michael Humblet:

… by going where there is already attention, trust you know all the tricks.

Suyin:

Yep, yep, yep.

Michael Humblet:

And then something that, that, that, but it’s tough to find the right spot.

Suyin:

And it’s, and it’s, and it’s an ongoing process.

Michael Humblet:

Yep.

Suyin:

I mean it’s, it’s a lot about networking [crosstalk 00:05:38].

Michael Humblet:

That it started for me, it started as a hobby. Let’s try this and kind of-

Suyin:

Yeah, but-

Michael Humblet:

… went out of control (laughs).

Suyin:

You, you, you say okay, a hobby but actually it starts from a passion and I think- [crosstalk]

Michael Humblet:

Yeah, yeah it is true, true, true, true, true.

Suyin:

… if you do something out of a passion and you’re true to yourself and you stay authentic and I think then you will, will make it. And then your dream will become uh, bigger, and more-

Michael Humblet:

Real.

Suyin:

… tangible. And, and, and I think that’s what you want. And, and also, you can not ever ever be great for everybody. So the audience will not be the world. And sometimes it’s also good to have some people that don’t like you.

Michael Humblet:

Keeps you sharp.

Suyin:

Yes.

Michael Humblet:

So, you, me, on a stage? We do that?

Suyin:

Whenever you want.

Michael Humblet:

Thanks for joining the show.

Suyin:

Thank you.

Michael Humblet:

Catch you later.